# FIT Labs Landing Page — Design Spec

## Overview

Single-page landing for **fitlabs.dev**, the innovation incubator of FactorIT. Showcases AI capabilities for enterprise clients. Professional, innovative, not arrogant.

**Stack:** Astro (static output)
**Deploy:** Coolify
**Domain:** fitlabs.dev

## Visual Identity

**Approach:** Dual Mode — light/dark alternating sections. Connected to FactorIT but with its own personality.

### Color Palette — "Electric Gradient"

| Role | Color | Hex |
|------|-------|-----|
| Dark background | Navy deep | `#0a0a1a` |
| Dark surface | Slate navy | `#0f172a` |
| Primary blue | FactorIT evolved | `#0369a1` |
| Accent violet | Innovation | `#7c3aed` |
| Accent cyan | Tech highlight | `#06b6d4` |
| Light background | Ice blue | `#f0f9ff` |
| Light surface | Soft indigo | `#e0e7ff` |
| Light base | Snow | `#f8fafc` |
| Dark text | Headings on light | `#0f172a` |
| Dark body text | Body on light | `#64748b` |
| Light text | Headings on dark | `#f8fafc` |
| Light body text | Body on dark | `#94a3b8` |
| Primary gradient | CTA / accents | `linear-gradient(135deg, #0369a1, #7c3aed)` |
| Extended gradient | Decorative | `linear-gradient(135deg, #0369a1, #7c3aed, #06b6d4)` |

### Typography

- **Primary font:** Inter (modern, geometric, excellent readability)
- **Headings:** 700–800 weight
- **Body:** 400 weight
- **Accent text:** Gradient fill on key phrases

### Assets

- `LogoFIT.png` — primary logo, placed in `public/LogoFIT.png` for the Astro build
- Logo links to factorit.com
- **Icon library:** Lucide Icons (lightweight, consistent with modern design)

## Page Structure — 6 Sections

### Navbar (sticky)

- Logo FIT Labs (left) — links to factorit.com
- Navigation links: Capacidades (`#capacidades`), Nosotros (`#nosotros`), Contacto (`#contacto`) (right)
- Contact button with gradient background
- Transparent on hero, solid dark on scroll
- **Mobile:** Hamburger menu → full-screen overlay, slides down, closes on link click or outside tap

### Section 1: Hero (dark)

- **ID:** `id="hero"`
- **Style:** Gradient mesh — 3 large radial-gradient circles with `blur(80px)`, keyframe-animated position shifts over 20s cycle
- **Content:**
  - Subtitle: "FactorIT Innovation Lab" (cyan, uppercase, letter-spaced)
  - Title: "FIT Labs" (white, bold, large)
  - Description: "Donde la inteligencia artificial se convierte en soluciones enterprise que escalan"
  - CTA button: "Explorar capacidades ↓" (gradient background)
### Section 2: Qué es FIT Labs (light)

- **ID:** `id="nosotros"`
- **Background:** `#f0f9ff`
- **Content:**
  - Label: "Sobre nosotros" (blue, uppercase)
  - Heading: "La incubadora de innovación de FactorIT"
  - Body text: explains what FIT Labs is — born from FactorIT's tech DNA to solve complex challenges with AI. Emphasizes real-world production solutions, not demos.
- **Layout:** Centered text, max-width constrained

### Section 3: Capacidades (dark)

- **ID:** `id="capacidades"`
- **Style:** Vertical list with colored left border accents
- **5 capabilities:**
  1. **Documentos Inteligentes** — OCR, extraction, automatic classification | border: cyan
  2. **Agentes de IA** — Conversational and autonomous | border: violet
  3. **Automatización con IA** — End-to-end intelligent processes | border: blue
  4. **Análisis de Datos** — Business insights and intelligence | border: cyan
  5. **Soluciones Industriales** — AI applied to your specific vertical | border: violet
- **Each item:** Icon (left) + title + subtitle on dark card (`#0f172a`)
- **Interaction:** Subtle hover effect (glow or expand)

### Section 4: Diferenciador (light)

- **Style:** Two-column — narrative text left, value list right
- **Left column:**
  - Heading: "Innovación con los pies en la tierra"
  - Body: "Nos apasiona la IA, pero nos obsesiona que funcione. Cada proyecto que sale de FIT Labs está pensado para integrarse en operaciones reales, soportar carga real, y crecer cuando tu negocio crece."
- **Right column — 3 values with colored left borders:**
  1. "Arquitectura para escalar" (blue border)
  2. "Performance en producción" (violet border)
  3. "Integración con tu ecosistema" (cyan border)
- **Tone:** Human, professional, not cold or arrogant

### Section 5: CTA / Contacto (dark)

- **ID:** `id="contacto"`
- **Style:** Centered, gradient mesh accent (subtle violet glow)
- **Content:**
  - Heading: "¿Tienes un desafío en mente?"
  - Body: "Cuéntanos qué problema quieres resolver. Nosotros vemos cómo la IA puede ayudarte."
  - Button: "Conversemos →" (gradient, opens `mailto:contacto@fitlabs.dev`)
  - Email: contacto@fitlabs.dev (text below button, also mailto link)

### Section 6: Footer (dark, darker)

- **Background:** `#06080f`
- **Left:** FIT Labs logo + "by FactorIT"
- **Right:** Links — LinkedIn, GitHub, factorit.com

## Animations & Interactions

- **Hero gradient mesh:** 3 radial-gradient circles with `blur(80px)`, keyframe-animated position shifts over 20s cycle
- **Scroll reveals:** Sections fade in on scroll (IntersectionObserver)
- **Capability list:** Subtle left-slide-in on scroll, hover glow on border
- **Navbar:** Transparent → solid background on scroll
- **CTA button:** Hover scale + glow effect
- **No heavy JS animations** — keep it performant and lightweight

## Responsive Behavior

- **Desktop (>1024px):** Full layout as described, two-column differentiator
- **Tablet (768-1024px):** Slightly narrower, differentiator stacks
- **Mobile (<768px):** Single column, hamburger nav (full-screen overlay), capabilities stack naturally (list already mobile-friendly)

## Technical Decisions

- **Astro** with static output (`output: 'static'`)
- **Tailwind CSS** for styling
- **No framework islands needed** — pure HTML/CSS with minimal JS for:
  - Navbar scroll behavior
  - Scroll reveal animations
  - Gradient mesh animation
- **Deployment:** Coolify with Dockerfile (node build → nginx serve)
- **SEO:**
  - `og:title`: "FIT Labs — Innovación con IA by FactorIT"
  - `og:description`: "Soluciones de inteligencia artificial enterprise que escalan. La incubadora de innovación de FactorIT."
  - `og:image`: to be created (social share card with FIT Labs branding)
  - Structured data: `Organization` type
- **Performance target:** Lighthouse 95+ on all metrics

## Content Language

All content in **Spanish**. The site targets Latin American and Spanish-speaking enterprise clients.

## Out of Scope (v1)

- Blog / articles
- Project showcase / portfolio
- Contact form (v1 uses mailto)
- Multi-language support
- Analytics dashboard
- Authentication